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Taylor Swift’s latest album release has reignited a surprising debate: who’s still buying cassette tapes in the digital age? The pop superstar’s decision to offer her new music on the retro format has sent a ripple through the music industry, prompting questions about nostalgia, marketing savvy, and the enduring appeal of physical media. While streaming dominates the landscape, Swift’s move highlights a niche market that’s proving surprisingly resilient.
**A Blast from the Past: Nostalgia and the Cassette Tape Market** The cassette tape, a relic from a bygone era of mixtapes and Walkmans, has experienced an unexpected resurgence in recent years. This isn’t driven by widespread adoption, but rather…
