Category Trends

Leggings: Gen Z Declares War on Millennial Athleisure

The reign of leggings may be coming to an end, at least according to the arbiters of cool: Gen Z. What was once considered a staple of youthful athleticism and effortless style is now, according to the younger generation, a…

Gen Z’s “Lock-In”: Ditching Stereotypes for Self-Improvement

Gen Z’s “Lock-In”: Ditching Stereotypes for Self-Improvement Forget the stereotypes of carefree spending and fleeting trends. Gen Z is embracing a new, disciplined approach to self-improvement dubbed “The Great Lock-In,” a trend sweeping across TikTok and challenging conventional wisdom about…

Decoding the Algorithm: Why Viral Trends Like Labubu Explode

Decoding the Algorithm: Why Viral Trends Like Labubu Explode Ever find yourself scratching your head, wondering why suddenly everyone is obsessed with Dubai chocolate or those quirky Labubu figurines? You’re not alone. In our hyper-connected, algorithm-driven world, trends seem to…